WhatsApp seeks to add new features in Brazil

The company’s WhatsApp Goal, wants to add new features to the app in Brazil. Among the innovations are the implementation of a mechanism for users to find companies and make purchases. The messaging application will also feature the Directory feature, which features a structure with telephone contacts and was being tested in São Paulo since last year.

Brazil was one of the first countries to receive the search feature, along with the United Kingdom, Colombia, Mexico and Indonesia, with the inclusion of local establishments. The objective of the improvements is to facilitate the process of searching for establishments and making purchases. WhatsApp seeks to turn the app into a commerce engine and generate ads through advertising revenue. Earnings on click-through ads can generate around $1.5 billion (R$8 billion) a year.

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Meta’s application seeks to experiment with new forms of payment by chat and expand the experience of a trade through the messenger. The feature will likely expand across the world in the coming months.

The new tool is currently available for Android devices, with no forecast for iOS devices. To access it, open the “New Conversation” tab and search for an establishment in the “Companies” field, with the possibility of selecting some locations.

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