Sponsor of Brazilian Team in footballa Always TCL decided to take advantage of World Cup 2022 to perform several activations directly from Qatar, the country where the competition takes place.
The actions take place through the brand’s partnership with the profile Cenas Lamentáveis, which has more than 1.5 million followers on social networks🇧🇷 The development and execution of actions are led by Faktoarm of activations and innovations of Klefer Group🇧🇷
“This is the kind of project that I usually say every agency dreams of building. Throughout the year, we had several sponsorship activations at national team games in loco, promotion for consumers to visit Granja Comary, actions at the POS delivering prizes, special and perennial content throughout the campaign and we will end with a trip to the national team training and changing shirts. Knowing the client’s sponsorship agreement helps us a lot to develop alternatives that really bring value, as was the case with the development of special shirts for TCL fans”, he says. Ricardo Bonettihead of activations and experiences at Fakto.
World Cup coverage
The directors of Cenas Lamentáveis are in the host country of the World Cup, covering the event. They will produce exclusive content related to training sessions and matches for the Brazilian national team, combining information and doses of humor.
In addition, Cenas Lamentáveis decided to face the mission of trying to gather, together with fans, the shirts of all the teams participating in the 2022 World Cup. For this, a personalized shirt was developed in partnership with TCL, to be exchanged with tourists who are in Qatar to follow the games.
“Much more than just putting a campaign on the air about Semp TCL, our products or football, we found a way to talk to the consumer in a fun and natural language with Cenas Lamentáveis throughout the year 2022. , these actions allow us to explore all the opportunities that the event provides us. We will be with the selection, creators and unpublished digital content”, says Camila Nagamine, marketing and communication manager at Semp TCL.