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Rexona activates Copa Libertadores final with review in new Podpah studio – Futebol

Igão and Mítico, presenters of Podpah, which will pre-match the Libertadores final – Disclosure

THE rexona activated sponsorship to Liberators with a pre-game podpah for the final between Flamengo x athletic, in Guayaquil, Ecuador. At the podcast’s new studio, in São Paulo, presenters Igão and Mítico will promote a warm-up with the presence of the champions of the competition Douglas dos Santos and Amoroso, for a special review about the expectation of the final and to share stories from behind the scenes of football.

“There is no better way to start our new studio journey with action as special as with Rexona. The brand has been thinking about creative ways to communicate for some time, which totally matches what we offer here at Podpah. The public will have a lot of fun”, says Victor Assis, CEO of Podpah.

The program will also have links with fans made by influencers Ninja and Jukanalha. Directly from the concentrations of the fans, they will poll who is the “Player Rexona” of the final.

The poll will also stir the brand’s Twitter networks: the audience will be able to vote and review in real time during the program and the match. After the final whistle, Igão, Mitico and some influencers return to the networks to comment on the result.

“We want to create more and more opportunities to be in direct contact with our consumers and in real time, generating conversations that bring the brand closer and help us understand what moves the public and how we can contribute to this movement not stopping”

Juliana Masotti, content manager at Unilever, owner of the Rexona brand

The action is part of the brand’s marketing strategy to activate its football platform.

“In Rexona, we are passionate about everything that makes people move, and nothing like football, to move the hearts of Brazilians. That’s why I couldn’t have a better name for communicating in a light and fun way than Podpah, which talks directly to our audience and, over the last few years, has managed to unite unique content with good humor, always staying relevant”, he says. Luiza Lira, marketing manager at Unilever.

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