Red Bull Racing announced, this Thursday (24), an agreement with New Era, an American brand specialized in the production of sports accessories. The contract, whose exact values and duration have not been revealed, will start in the 2023 Formula 1 season.
Under the agreement, New Era will produce hats for all team members, including the drivers, Dutchman Max Verstappen and Mexican Sergio Pérez. According to Red Bull, the debut collection will be available in the team’s classic car livery in a variety of styles, as well as a seasonal color palette for fans of the team, the reigning drivers’ and constructors’ champions in the premier class of the series. world motorsport.
The Red Bull caps will be sold in both New Era and Red Bull Racing’s physical and online stores. In the case of the American brand, the products will be on the shelves alongside caps from the main US sports leagues, such as the NFL, NBA and MLB, and some of the main European football leagues, such as the Premier League (England), LaLiga (Spain) and Ligue 1 (France).
“The New Era brand is iconic. Transcending sport and fashion, she is truly woven into the fabric of global culture. Our partnership with New Era will allow us to bring F1 and Oracle Red Bull Racing to an even wider audience through an innovative collection and range of hats. The collaboration gives us the opportunity to connect with fans on a new level, and we are excited to take this even further alongside a brand that is synonymous with innovation and fashion like New Era,” said Christian Horner, CEO and Head of of the Oracle Red Bull Racing team.
“We are thrilled to partner with Oracle Red Bull Racing. As two globally revered brands that continue to push the boundaries in their respective fields, we are excited to bring a collection of caps to the entire Oracle Red Bull Racing team and driver fan base in 2023 and beyond to further strengthen our presence. in Formula 1”, highlighted Paul Gils, Vice President of New Era for Europe, Middle East and Africa (Emea).