On the debut day of the Brazilian team in the World Cup 2022, the interest of Brazilians in relation to the World Cup in Qatar ended up intensifying. This certainly contributed to raising the court hearing of the game between Portugal and Ghana, this Thursday afternoon (24), but it was not the only factor.
In addition to Portugal having a strong historical relationship with Brazil, the biggest star in world football in recent decades was on the field (alongside Messi🇧🇷 Cristiano Ronaldowho scored the first goal in Portugal’s 3-2 victory. He became the first athlete in history to score in five different World Cups and, of course, helped ensure one of the best audiences in the Globe in this World Cup, surpassed only by the opening match of the competition and the match between Brazil and Serbia, which followed.
Check the numbers
The broadcaster scored 25 points of national average and 50% of participation in the total number of connected televisions. Compared to the hourly numbers over the year, the growth was 12 points or 96%.
In São Paulo, where each point is equivalent to 74,666 households or 205,755 individuals (according to the Kantar Ibope Media), Globo reached 24 points at the time of the match, with a 49% share. The increase in the time slot, in relation to the annual average, was 13 points (118% more).
In Rio de Janeiro, where each point represents 47,601 households or 124,692 people, the audience for Ghana x Portugal was 26 points, with 46% of Globo’s share of the total devices turned on at that time. The growth was 11 points or 73%.