Sports

OneFootball partners with CBF to promote video content – 2022 Cup

O OneFootball and the Brazilian Football Confederation (CBF) have reached an agreement to expand their global cooperation that will bring video content to Brazil fans around the world.

“The partnership with OneFootball makes us proud and reinforces our commitment to offer content to fans of the national team around the world” said Ednaldo Rodrigues, president of CBF.

Last year, the CBF became the first national federation to join the OneFootball partner network, offering original editorial content written from the CBF website to users of the media platform’s website and app.

Now, in time for the 2022 World Cup in Qatar, the CBF brings its video content to OneFootball’s platforms, including the company’s recently launched Connected TV app, OneFootball TV, so users can watch clips from the Brazilian Team on the screen of smart TVs.

“This partnership helps OneFootball deliver on our promise to bring fans closer than anyone else, and our partners closer to their fans. By helping the CBF reach an even wider global audience, we are also able to bring fans closer to some of the biggest teams in world football,” said Tom Mueller, Vice President of Partnerships at OneFootball.

Backstage

CBF will provide behind-the-scenes footage and interviews with players for OneFootball. In addition to the men’s team, the videos will also show the women’s team and the youth teams.

“As the world prepares for the World Cup, it is an honor to expand our partnership with the CBF. Our fans can now enjoy video content from the most famous national football team in the world, but also from elite teams in all age groups and in women’s football.

Tom Mueller, Vice President of Partnerships at OneFootball

Videos will be shown on the OneFootball app, website and OneFootball TV and will be made available on the OneFootball publisher network of over 250 publishers through the OneFootball Player.

With a global audience of over 100 million monthly active users, OneFootball is the most popular digital football platform for the new generation of football fans.

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