Master sponsor of the exhibition match between Spaniard Rafael Nadal and Norwegian Casper Ruud on Brazilian soilthe Esportes da Sorte betting site will promote a series of activations for the duel, which will be played this Saturday (26), at Ginásio do Mineirinho, in Belo Horizonte (MG).
The company hired the Wolff Sports agency to plan and carry out the actions, which include Polaroid photo printing, distribution of gifts, 360° photos, the presence of an animator at halftime and even a post-game activation with balls signed by Rafael Nadal.
Finally, Esportes da Sorte will also be represented by influencer Alê Oliveira (@aleoliveiracm), who will post everything about the event on social media. On TV, the match can be watched exclusively on BandSports🇧🇷
“Esportes da Sorte is made by sports enthusiasts. That way, there was no way we could stay out of Rafael Nadal’s coming to Brazil. We know how unique and remarkable this event is. Therefore, we are working with partners to provide an unforgettable experience to the public”, commented Daniel Trajano, commercial director of Esportes da Sorte.
“An event like this is a great opportunity for the master sponsor to connect with the fan. By working actively with a great world sports star, we can create, through actions, a true connection that will bring a positive impact to the brand”, explained Fábio Wolff, managing partner of Wolff Sports.
It is worth remembering that the match will put face to face two of the three best tennis players in the world. Rafael Nadal is the biggest Grand Slams winner in the history of men’s tennis, with 22 achievements, and current number 2 in the ATP ranking, while Casper Ruud, current number 3 in the world, was runner-up in two Grand Slams (Roland Garros and US Open), as well as the Nitto ATP Finals in 2022.