The goalless draw between Uruguay and South Korea attracted the attention of many people on the day that Brazil also makes its debut in Qatar World Cup 2022🇧🇷 According to Kantar Ibope Mediaa Globe won 17 audience points during the match on the National Television Panel (PNT), with a 47% share of the number of connected TVs.
Compared to the average time the match was broadcast (from 10 am to 11:55 am), there was a growth of 143% in the audience, which represents an increase of 10 points.
Among the World Cup games broadcast by Globo in the 10 am slot, Uruguay vs. South Korea was the one that conquered the highest audience both on the PNT and in the two main markets in the country: São Paulo and Rio de Janeiro. Until then, this performance was the surprising defeat of Germany to Japan by 2 to 1, this Wednesday (23).
Sao Paulo and Rio de Janeiro
In Greater São Paulo, the match, which did not have great emotions, obtained 16 audience points, with 44% participation. The growth was also high in relation to the average for the time slot: 129% or an increase of 9 points in the ibope. According to Kantar Ibope Media, each audience point is equivalent to 74,666 households or 205,755 viewers in Greater São Paulo.
In Rio de Janeiro, the broadcast of the match reached 19 audience points, with a 46% share among connected TVs. The growth was 90% with the game, which represents 9 points in relation to the time slot. According to the research institute, each point represents 47,601 households or 124,692 people in Rio de Janeiro.