After six World Cups, Globo will no longer be the exclusive owner of the rights to broadcast the tournament on open TV. The broadcaster and Fifa reached an agreement in recent weeks, shortly before the start of the World Cup in Qatar, to renew the rights to broadcast the 2026 World Cup. For the first time since 2002, the purchase of the event will not include exclusivity on open TV .
The broadcaster’s renewal with FIFA was reported by the Notícias da TV website and confirmed by the report by Sport Machine🇧🇷 In this new agreement, Grupo Globo will be able to show the Cup on open TV, cable TV, internet and streaming. However, on all platforms, FIFA will be able to negotiate with other broadcasters for the rights to broadcast the tournament.
Until this year, Globo paid more to have exclusivity on all platforms. Afterwards, it resold the transmission rights to other broadcasters. It has been like this since 2002, when, for the first time, the company adopted this model.
The change in the agreement was the result of an extensive negotiation that FIFA and Globo have had since June 2020, when the broadcaster suspended payments to the entity due to the Covid-19 pandemic. Until then, Globo had a contract that guaranteed the rights to the World Cup until 2030 on all platforms.
The rise in the dollar and the uncertainty generated by the pandemic caused the broadcaster to suspend payments and force FIFA to renegotiate the rights. In this renegotiation, Globo ensured the transmission of the Women’s World Cup in 2023 and started to broadcast the Futsal and Beach Soccer World Cups organized by FIFA. In addition, for the World Cup in Qatar, the broadcaster no longer had exclusivity in streaming, allowing the entity to negotiate these rights with third parties, such as the Casimiro channel, which has been showing games in this Cup.
The changes also included the rights to future World Cups, which were put on hold. Now, however, FIFA and Globo have reached this new agreement. The trend, from that point on, is for the organization to negotiate directly with other broadcasters the rights to show the 2026 World Cup, the first to have 48 participating teams.
With the renegotiation, Brazil lost relevance in the total business of the World Cup. In 2002, when Globo purchased the rights to the World Cup for the first time, the country became responsible for almost 40% of FIFA’s total revenue from broadcasting rights. For 2026, the tendency is for the American market to make the entity have the highest collection in history with the sale of media for a World Cup.