Globo closes the top 5 seconds with Brastemp and Consul for World Cup broadcasts – Copa 2022, Mídia

Agreement also includes the best moments of the 56 games broadcast by the broadcaster – Disclosure / Brastemp

Brastemp and Consul closed an agreement with Globo to retain ownership of the top 5 seconds of the Rio station’s transmissions at the Qatar World Cup. This is the first time that the brands will advertise their products on open TV sports broadcasts.

The agreement has been in force since the beginning of the World Cup, last Sunday (20), and also includes the best moments of the broadcast games. In this way, the products will be present in 56 matches, that is, all those that Globo will show live within its programming.

According to Brastemp and Consul, the campaign’s entire media package will have 60 insertions on Globo. As a way to generate exposure to different products, each touch of the 5-second top features a product from each portfolio, such as refrigerators, washers, brewers and stoves.

According to both brands, the main objective of the action is to give visibility to the products, especially in this first week, when the market is heated due to Black Friday. In addition, the idea is to narrow and strengthen ties and connections with Brazilians.


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