Sports

Globo closes the top 5 seconds with Brastemp and Consul for World Cup broadcasts – Copa 2022, Mídia

Agreement also includes the best moments of the 56 games broadcast by the broadcaster – Disclosure / Brastemp

Brastemp and Consul closed an agreement with Globo to retain ownership of the top 5 seconds of the Rio station’s transmissions at the Qatar World Cup. This is the first time that the brands will advertise their products on open TV sports broadcasts.

The agreement has been in force since the beginning of the World Cup, last Sunday (20), and also includes the best moments of the broadcast games. In this way, the products will be present in 56 matches, that is, all those that Globo will show live within its programming.

According to Brastemp and Consul, the campaign’s entire media package will have 60 insertions on Globo. As a way to generate exposure to different products, each touch of the 5-second top features a product from each portfolio, such as refrigerators, washers, brewers and stoves.

According to both brands, the main objective of the action is to give visibility to the products, especially in this first week, when the market is heated due to Black Friday. In addition, the idea is to narrow and strengthen ties and connections with Brazilians.

EXCELLENT NEWS FOR THOSE WHO HAD BRAZIL AID BLOCKED IN 2022

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Government creates group to implement Observatory of Rural Wom CFM will open public consultation on the use of medical cannabis know where to watch the classic Vehicle group makes sabbath with Bolsonaro this Friday Germany approves €200bn energy crisis fund Government launches Renew Fleet +Green initiative Government creates collegiate to encourage women in Brazilian Ibovespa closes higher; dollar drops more than 1% MPT ask Saul Klein for compensation of R$ 80 million Former Trump aide sentenced to 4 months in prison for contempt