official sponsor of Liberatorsa Gatorade will promote, in its own space at the Embassy of the Fan, in Guayaquil, in Ecuador, a functional training and a friendly match with ten digital influencers. The action will take place in partnership with the Flamengoa club sponsored by the brand and finalist of the competition, this Friday (28).
With the motto of preparing the fans’ breath for the final, the campaign is part of a series of activations carried out during Libertadores with the concept “Liberta, #SuaQueDá”, reinforcing the spirit of determination and determination necessary to win the tournament.
“The Libertadores Cup is a dispute driven by a lot of overcoming and passion, on and off the pitch. We want to show that fans also sweat their shirt and need to be prepared to face a real marathon encouraging their club.”
Jorge Natteri, Sports Marketing Manager for Gatorade in Brazil and Latin America
Still under the #SuaQueDá concept, which brings the effort of athletes and consumers in the search to overcome their own limits, the brand prepared a content, signed by the Isla agency, to honor Flamengo with a compilation of images of the team’s performance during the tournament .
Another action promoted by Gatorade at an event CONMEBOL was the partnership with the ‘Dibradoras’ channel, a profile dedicated to the coverage of women’s sports and women in sport, to produce content about the final stretch of the Women’s Libertadores, which ends this Friday (28), with the final between Boca Juniors and palm treesat 7 pm, in Quito, Ecuador.