Sports

Fila invests in beach tennis and creates the first collection dedicated to the sport – Beach Tennis

Collection will be released next Monday (31) and will be available for sale – Disclosure / Fila

Fila will launch, next Monday (31), the first collection of the brand focused on beach tennis. With this, the idea is to get closer to athletes and enthusiasts of the sport, which has been growing progressively since the beginning of the Covid-19 pandemic and became the sport of many Brazilians in 2022.

One of the novelties of the collection is the union of Fila with the also Italian Vision, the main name of equipment for the category in Brazil. The partnership will feature three models of rackets built with fiberglass, fiberglass with carbon and 100% carbon. The choice of materials was designed to deliver options with different weights, and versatile products that adapt perfectly to all types of players.

In terms of clothing, Fila focused on comfort and support as some of the differentials of the collection. Each piece delivers a fluid fit with breathability, modern shapes, smart fabrics with 50+ sun protection and breeze technology, which reduces body temperature by up to 1˚C. The models also have a mix of polyamide mesh with elastane and polyamide mesh with elastane that generates greater freedom of movement.

According to Fila, the goal is to reach practitioners of the sport who seek authentic and comfortable products, in addition to the energy of summer. For the brand, “the variety of products combines style, versatility for those who want to shine on the court and a lot of Italian essence”.

“One of the fastest growing sports in the world, a mix of traditional tennis with beach volleyball and badminton, inspired us to create the first exclusive collection focused on beach tennis. The launch is the perfect union between the lifestyle of the sands aligned with our expertise in technology in the sport”, highlighted Adriana Magalhães David, Branding and Marketing Manager at Fila Brasil.

The complete collection will be available for sale from next Monday (31) at brand e-commerce and also in the main multi-brand sports stores in the country.

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