Sports

Cimed Pharmaceuticals is the new sponsor of the Imperial e-Sports team – e-Sports

THE Cimeda pharmaceutical company, announced a partnership with the Brazilian team of Counter Strike: Global Offensive Imperial. The sponsorship will be made official during the Major Rio 2022 CS: GOthe most important championship in the professional category of the category in the country, which will be held in Rio de Janeirobetween the 31st of October and the 13th of November.

The partnership provides for the creation of vitamin products between the pharmaceutical company and athletes with a focus on the gamer audience. For about six months, the Imperial team has been testing several products from the Lavitan line, to help Cimed understand which formulas work best for digital game players.

After the product testing period, the team chose two vitamins that had the most effect on the team’s profile. Both will be re-released in a new edition, with packaging developed in partnership with Imperial and the team’s brand.

The products chosen by the imperiam players were: Lavitan Power +C, an effervescent multivitamin with 1g of vitamin C and caffeine – responsible for increasing alertness and concentration, and Lavitan Biocomplex, a complete multivitamin. The products will be sold at Imperial’s official stand at Major Rio, in addition to Cimed’s e-commerce.

“The e-Sport is a high-performance competition and these professionals also need nutritional care and health monitoring and through the Lavitan line, we will be able to help them achieve their best performance, with health, which is the most important thing. ”, said Juliana Felmanas, responsible for strategic planning and investor relations at Cimed.

“We also want athletes to help us develop products that prevent other health problems arising from the practice of sport at a high performance level”, added Juliana.

professional nutrition

The idea is to professionalize the care of virtual game teams, as is already the case in traditional sports in which athletes receive medical care in all spheres. In the future, the company plans to provide athletes with support from a clinical staff focused on nutrition.

For the next few months, the forecast is to launch two more products in partnership with the team: one to help preserve the vision of athletes, who spend many hours in contact with screens, and another to assist in the quality of sleep of these professionals, who are awake for many hours during night matches.

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