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Campaign “Do Rei ao Rayo”, by Semp TCL, features Pelé and Rodrygo as protagonists – 2022 Cup

Campaign stars King Pelé and Rodrygo, from Real Madrid – Disclosure

Since being summoned to the Cup 1958, in Sweden, becoming (at 17 years old) the great sensation of the team full of stars that won the first World Cup for Brazil, Skin attended, in person, to all editions of the tournament.

This year, however, with advanced age and suffering from health and mobility problems, the King of Football will not be able to continue with that tradition. This fact served as an inspiration for the Always TCLsponsor of the Brazilian national team.

The brand decided to carry out a campaign that honors Pelé and his legacy for Brazilian football, in addition to celebrating the talent of the new generations, embodied in the figure of the former Santos player. Rodrygonot today Real Madrid and who is also an ambassador for Semp TCL.

The campaign is entitled “Do Rei ao Rayo” (a reference to the nicknames of Pelé and Rodrygo). It was produced by EA Agency and ends with the signature “Our history inspires the future”. The video is available on Semp TCL’s proprietary channels in Brazil and also on social networks.

“Through the Brazilian men’s and women’s soccer teams, the FIBA ​​AmeriCup and our special ambassador, Rodrygo Góes, we have participated in inspiring moments that only sport can provide for our lives. And our TVs, of course, keep pace with the fans, with vivid color images and vibrant sound,” he says. Yue HaipingCEO of Semp TCL.

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