Brazil’s debut at the World Cup guarantees “7 x 1” by Globo in the audience on competition – Copa 2022

Richarlison scored both goals in Brazil’s victory over Serbia – Reproduction / Twitter @FIFAWorldCup

The most anticipated moment for fans across the country, Brazil’s debut in the 2022 World Cup not only guaranteed great numbers for the Globeas it allowed the broadcaster to apply a true “7 x 1” on competitors in terms of court hearingon the afternoon of this Thursday (24).

At game time, of every 100 televisions turned on across the country, 77 were tuned to Globo. The broadcaster recorded a national average of 51 points with the display of Brazil’s 2-0 victory over Serbia, with two goals from richarlison🇧🇷

“Goleadas” in São Paulo and Rio de Janeiro

In São Paulo, Globo’s numbers were also overwhelming. It reached an average of 50 points and a 76% share. According to Kantar Ibope Mediaeach audience point is equivalent to 74,666 households or 205,755 viewers in Greater São Paulo, while in Rio de Janeiro each point represents 47,601 households or 124,692 people.

In the capital of Rio de Janeiro, Brazil x Serbia also yielded 50 audience points and 76% participation. So far, this is the game of the current World Cup with the greatest repercussion in the country, followed by opening match and the Portugal’s debut in the competition🇧🇷

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