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Brahma “summons” Brazilian fans to exchange coffee for beer during the World Cup – Copa 2022

Brand action counts on the participation of presenter Ana Maria Braga – Reproduction / Instagram (@anamaria16)

Sponsor of the Brazilian team, Brahma announced yet another activation with an eye on the Qatar World Cup. This time, the brand “summoned” Brazilian fans to replace the traditional afternoon coffee with a cold beer during the World Cup.

Named “At the Cup, coffee becomes Brahma!”, the action will allow consumers to exchange, free of charge, their coffee machines for Brahmeiras, brand portable beer coolers.

The activation will take place at Shopping Ibirapuera, in São Paulo. Next Sunday (27), from 2 pm to 8 pm, anyone who takes a coffee machine (either a more special machine or a more traditional coffee maker) to the brand’s stand will receive a new Brahmeira and even a 15% discount voucher for buy a new Cadence coffee machine.

According to Brahma, to carry out the replacement, it will be enough to show the Delivery application downloaded on the cell phone. 300 Brahmeiras will be made available for exchange, according to the order of arrival.

Launched in 2021, Brahmeira is a brand bet on the market. The device has a microfoam technology that promises more creaminess to the consumer. To do this, simply attach any package (can or bottle) to the equipment and use the handle to serve.

“The World Cup is always special for Brazilians. It is the moment when our Brahmosity, or Brazilianness, really reveals itself. So, to make the home game experience even more special, we launched the Brahmeira World Cup version. With it, consumers will be able to enjoy the full flavor of Brahma, always remembering to mix it with water to enjoy it in moderation”, commented Pedro Benassi, who is part of Brahma’s marketing team.

Signed by the Africa agency, the initiative also includes the participation of Ana Maria Braga. On social networks, the presenter, famous for sharing her coffee with several celebrities, told everything about the action and invited people to participate, playing with her catchphrase “Wake up, girl! It’s the World Cup!” For more information, just access this site🇧🇷

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