Belgium’s victory in the debut of the Cup yields 21 audience points for Globo in Brazil – Copa 2022

Belgium beat Canada in the opening of the World Cup – Playback/Instagram @fifaworldcup

Belgium’s 1-0 victory over Canada earned 21 audience points for Globe on the National Television Panel (PNT). The game made the broadcaster’s ratings grow by 50% in relation to the average for the time slot, or 7 percentage points more (the game started at 4 pm in Brasília).

The transmission share (share over the number of connected TVs) was 45% in the country.

SP and Rio

In Greater São Paulo, the Rio de Janeiro station won 20 audience points, according to a survey by Kantar Ibope Media🇧🇷 There was a growth of 54% in relation to the average for this time slot. The participation on the number of connected TVs was 41%.

Each audience point is equivalent to 74,666 households or 205,755 viewers in Greater São Paulo.

In Rio de Janeiro, the match yielded 23 audience points. The growth over the average for that time slot was only 35% or an increase of 6 points. Participation was 46%.

According to Kantar Ibope, each point represents 47,601 households or 124,692 people in Rio de Janeiro.

Belgium conquered the victory with a goal of striker Batshuayi. Canada could have opened the scoring, with a penalty taken by Alphonso Davies. But goalkeeper Courtois took the kick.

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