Goalkeeper Alisson will debut at the World Cup in Qatar with a different look this Thursday (24th), in the duel between Brazil and Serbia. A goodwill ambassador for the World Health Organization (WHO), the Liverpool player is the protagonist of Gillette’s “Mustaches for Man’s Health” campaign, in support of Blue November, which promotes awareness of prostate cancer.
The idea is that Alisson symbolizes, on the field, “the mustache that plays for everyone”. Developed by the Gray Brasil agency, the initiative bets on the fact that the mustache is the main brand, recognized worldwide, of the Blue November. This is the third year that Gillette supports the prevention campaign.
“For me, it is an enormous honor and a great responsibility to be able to participate in a campaign as serious and important as Gillette’s. Nowadays, science and medicine have evolved a lot, and we have access to different information. We know how fundamental it is for us men to go to the doctor and get all the tests done more often. If the entire population becomes aware of the precautions to detect a problem in advance, it is possible to avoid the discovery of serious diseases at an advanced stage”, said the goalkeeper.
The brand will also reinforce what it calls a “positive current” through the hashtag #BigodeQueCuida on social networks. The aim is to encourage football supporters and fans around the world to adhere to the use of mustaches in November and demonstrate that they are taking action in relation to their own health.
“Gillette always seeks the best for man and understands its role in society as a brand. Therefore, we promote actions in favor of men’s physical and mental health through our campaigns and ambassadors. We are very happy to have Alisson’s support in the Blue November, reinforcing the message around the world that a mustache has the power to save many lives”, explained Luis Siqueira, senior director of marketing at Gillette Brasil.