Black Friday deals generate memes on social media

Black Friday, the sales event most awaited by retailers and consumers, has been inspiring memes and complaints on social networks. Complaints about products that remain expensive or that the discounts are fake and not very expressive dominate the posts.

As traditionally happens, most of the memes were starred by the character Julius, played by Terry Crews on the Serie “Everybody hates Chris” who does not like to spend money.

Data from a monitoring by Reclame Aqui showed that consumers registered 5,447 complaints in relation to Black Friday from 12 pm on Wednesday (23) until 6 am on Friday (25). In 2021, in the same period, the record was 5,678 complaints.

Misleading advertising leads among the reasons for complaints, representing 16.94% of records, inform the data. The second most frequent complaint is related to delivery, with 16.58%.

Some consumers say they have waited for the occasion to try to find more affordable prices, without success. 🇧🇷My television broke beyond repair, so I’ve been researching a new one for days. I waited today and guess what? All with the same or even higher prices,” said one user on Twitter.

The term “black fraud” which became popular in Brazil and is still successful at this time of year was used in several posts that mock the offers of the trade event in 2022. See below for more reactions from Internet users.

Trade balance closes November with a surplus of US$ 6.68 billion, says Secex

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